Straight Talk
Website redesign for Straight Talk Wireless, the prepaid wireless brand providing superior wireless service at an incredible value.
With a new, younger, and savvier target consumer base, the Straight Talk online experience needed a transformation. From checkout and activation to account management, the new user-centric site provides an intuitive experience to existing and potential customers alike. The comprehensive design system includes: typography, icons, text fields, product cards, notifications, and more.
Intuitive shopping experience
Previously, shopping Straight Talk plans and phones was easier done in-person. The online experience was confusing and unclear, resulting in unexplained errors and roadblocks to purchase. The redesigned experience is intuitive to users and makes everything from purchasing a new phone to refilling a plan simple and easy.
Seamless account management
Managing wireless service can be confusing, especially when multiple lines and users come into play. The existing structure for account management was not designed with the user in mind — resulting in frustrated users flooding the customer service help line. The new account management portal gives users the power to check their usage, manage lines, check payments, upgrade service, and more, all without making a single phone call.
Component-based design
The previous site was built page-by-page, where any new content would need to be made from scratch. This was an inefficient and costly system that resulted in widespread inconsistencies throughout the site. Creating an entirely new design system based on modular components, rather than individually-coded pages, allowed for new content to be created and published quickly and easily, all while maintaining visual consistency.
AGENCY
Razorfish
TEAM
Geovany Sosa (Design), Simran Chabra (Design), Vincent Au (Experience Design), Jeffrey Lagasca (Experience Design), Audrey Kirkland (Product Management), and more.
