Tracfone

Website redesign for Tracfone Wireless, America's largest prepaid, no-contract wireless service provider.

With over 25 years of providing wireless service to the overlooked and underserved, Tracfone needed a digital facelift to elevate their online experience to the expectations of the next generation of Tracfone customers. With a transformed checkout and activation experience, along with an improved customer account porta, the new Tracfone site puts users first. The new site utilizes the same components and structure as the previous website redesigns our team completed (Straight Talk), but with the unique Tracfone look and feel and business requirements.

Intuitive shopping experience

Previously, shopping Tracfone plans and phones was easier done in-person. The online experience was confusing and unclear, resulting in unexplained errors and roadblocks to purchase. The redesigned experience is intuitive to users and makes everything from purchasing a new phone to refilling a plan simple and easy.

Seamless account management

Managing wireless service can be confusing, especially when multiple lines and users come into play. The existing structure for account management was not designed with the user in mind — resulting in frustrated users flooding the customer service help line. The new account management portal gives users the power to check their usage, manage lines, check payments, upgrade service, and more, all without making a single phone call.

Component-based design

The previous site was built page-by-page, where any new content would need to be made from scratch. This was an inefficient and costly system that resulted in widespread inconsistencies throughout the site. Creating an entirely new design system based on modular components, rather than individually-coded pages, allowed for new content to be created and published quickly and easily, all while maintaining visual consistency.